It Was Never Personal
420 x 297 mm
In the current discussions about racism, discrimination and exclusion of ethnic minorities in the Netherlands, people of Asian descent are rarely mentioned - let alone their voices heard in those discussions. It is therefore good that Dutch media have also reported several times about Asian Americans who criticize the film and television sector for underrepresentation, stereotyped roles and whitewashing.
As a child Aram Tanis grew up in a white neighborhood and went to white schools. He knows what it's like to be discriminated against because he is not white. As a teen he went consciously looking for people with whom he could identify, but there weren't any role models who looked like him.
For this publication Tanis used torn, mouldy and discarded advertisements to create new photographs. We are bombarded with images via the Internet, television, magazines and advertisements. We (un)consciously record many of these images and are influenced by them. With these photos Tanis took away all meaning.