It Was Never Personal


16 Pages

420 x 297 mm


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In discussions about racism, discrimination and exclusion of ethnic minorities, people of Asian descent are rarely mentioned, let alone their voices heard in those discussions. It is therefore good that the media now reports about Asians who are being discrminated during the COVID-19 pandemic. This hate against Asians was there long before this pandemic, but now people apparently feel justified to express these emotions, which Tanis himself also experienced recently.


As a child Aram Tanis grew up in a white neighborhood and went to white schools. He knows what it's like to be discriminated against because he is not white. As a teen he went consciously looking for people with whom he could identify, but there weren't any role models who looked like him.


For this publication Tanis used torn, mouldy and discarded advertisements to create new photographs. We are bombarded with images via the Internet, television, magazines and advertisements. We (un)consciously record many of these images and are influenced by them. With these photos Tanis took away all meaning.



Jacolijn Verhoef